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Conversion rate & funnel calculator.

Get your conversion rate, work out the traffic you need to hit a target, and see exactly where a funnel leaks. It all runs live in your browser, so nothing gets sent anywhere.

A conversion is whatever action you care about: a sale, sign-up, lead, or call. Keep both numbers from the same date range.

2.5%
Conversion rate
40
Visitors per conversion
2.5%: 25 conversions from 1,000 visitors.

How to use this

Simple rate

  • Drop in visitors and conversions to get the rate instantly.
  • "Visitors per conversion" tells you how hard each one is to earn.
  • Use the same window for both numbers so the percent is honest.

Goal seek

  • Plan a campaign: set the conversions you need and your rate.
  • Add CPC to size the ad spend before you commit a budget.
  • Add AOV to see revenue and whether the ROAS clears 1×.

Funnel

  • List each step from first touch to final action.
  • The widest drop-off bar is where you're losing the most money.
  • Fix the biggest leak first. It compounds through every later stage.

Get the full picture

Want a human to read your funnel math, not just a calculator?

Drop your email and we'll send these results plus a short, specific note on the one leak we'd fix first to lift your rate. No deck, no pitch, just the next move.

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Conversion questions

Asked, answered.

How do you calculate conversion rate?+

Conversion rate is conversions divided by visitors, times 100. If 1,000 visitors produce 25 sign-ups, that's 25 ÷ 1,000 × 100 = 2.5%. Use the Simple mode above: enter your visitors and conversions and the rate updates live. Keep your numerator and denominator consistent: same date range, same audience, and the same definition of a "conversion" every time, or the percentage isn't comparable.

What is a good conversion rate?+

It depends entirely on industry, traffic source, and what counts as a conversion. As a rough guide, many websites land between 1% and 3% for a primary action, strong landing pages can hit 5% to 10%, and a high-intent newsletter or lead form can run higher still. Cold paid traffic converts lower than branded search. Rather than chasing a benchmark, measure your own baseline and beat it. A relative lift on your funnel is worth far more than matching someone else's number.

How many visitors do I need to hit my conversion goal?+

Switch to Goal-seek mode. Enter your target number of conversions and your expected conversion rate, and the tool divides the target by the rate to show the visitors you need. Add a cost-per-click to estimate the ad budget required, and an average order value to project revenue and ROAS. It's the fastest way to sanity-check a paid campaign before you spend a dollar.