A conversion is whatever action you care about — a sale, sign-up, lead, or call. Keep both numbers from the same date range.
Visitors needed = target ÷ rate. Add CPC for ad budget, and AOV for projected revenue and ROAS.
Funnel stages (up to 5)
Name each stage and enter how many reached it. Leave count blank to skip a stage. Bars scale to your first stage.
Funnel breakdown
How to use this
Get the full picture
Drop your email and we'll send these results plus a short, specific note on the one leak we'd fix first to lift your rate. No deck, no pitch — just the next move.
Conversion questions
Conversion rate is conversions divided by visitors, times 100. If 1,000 visitors produce 25 sign-ups, that's 25 ÷ 1,000 × 100 = 2.5%. Use the Simple mode above: enter your visitors and conversions and the rate updates live. Keep your numerator and denominator consistent — same date range, same audience, and the same definition of a "conversion" every time, or the percentage isn't comparable.
It depends entirely on industry, traffic source, and what counts as a conversion. As a rough guide, many websites land between 1% and 3% for a primary action, strong landing pages can hit 5% to 10%, and a high-intent newsletter or lead form can run higher still. Cold paid traffic converts lower than branded search. Rather than chasing a benchmark, measure your own baseline and beat it — a relative lift on your funnel is worth far more than matching someone else's number.
Switch to Goal-seek mode. Enter your target number of conversions and your expected conversion rate, and the tool divides the target by the rate to show the visitors you need. Add a cost-per-click to estimate the ad budget required, and an average order value to project revenue and ROAS. It's the fastest way to sanity-check a paid campaign before you spend a dollar.