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Home✦Search & AI Visibility✦Technical & Local SEO

The plumbing
and the map pin.

Two problems hide behind the same complaint — "we don't show up." Either engines can't read your site cleanly, or your city can't find you on the map. We fix both: the technical plumbing that lets crawlers and AI engines understand you, and the local signals that put you in the map pack. AI does the rote half — the crawl audits, the schema generation, the citation sweeps — and a human owns whether you actually rank.

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0%

Of Google searches have local intent

0+

Technical checks per crawl audit

0

Map-pack spots worth fighting for

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To clear the worst crawl blockers

One service, two jobs

Read me cleanly. Find me locally.

Technical SEO and local SEO get sold separately, but they're the same instinct: make it effortless for a machine to understand who you are, what you do, and where you do it. Break either one and the rest of your search work leaks — the content ranks lower than it should, and the buyer two miles away never sees you.

So we run them as a single pass. The plumbing is everything an engine needs to crawl, render, and index you without friction. The map pin is everything a local buyer's phone needs to surface you first. Fix both and every other lever — content, answers, authority — finally pulls its full weight.

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Abstract particle visualization of a site being crawled, indexed, and mapped

The plumbing

Make the site easy to read.

Crawlers and AI engines are impatient. If they can't render your pages, follow your links, or parse your meaning, you lose rankings you already earned. We close the gaps in four areas — AI runs the audits at scale, a specialist makes the fixes that need judgment.

01 Crawl & index

Crawlability

We fix orphan pages, broken redirect chains, bloated crawl budget, robots and sitemap errors, and canonical conflicts — so engines spend their time on the pages that matter.

02 Speed & Core Web Vitals

Page experience

Largest Contentful Paint, layout shift, render-blocking scripts, oversized images. We hit the Core Web Vitals thresholds Google rewards — measured on real devices, not lab scores.

03 Schema & structured data

Machine-readable meaning

Organization, LocalBusiness, Product, FAQ, and Article schema that earns rich results and feeds the entity engines read — the same structured data that powers answer boxes and AI citations.

04 Architecture & rendering

Clean foundation

Logical site structure, internal linking that passes authority where it counts, mobile parity, and JavaScript that renders for bots — not just browsers.

SEO analyst reviewing crawl and indexing data on violet-lit monitors

The map pin

Own the search your city does.

Nearly half of all Google searches are looking for somewhere nearby. The map pack — those three local results above the blue links — is where that demand lands. We earn you a spot, then defend it. AI keeps your listings and citations consistent; a human runs the reputation and the relationship.

05 Google Business Profile

A profile that converts

Full optimization: categories, services, photos, attributes, weekly posts, and Q&A. The profile is your real local homepage — we treat it like one.

06 Citations & NAP

Consistent everywhere

Name, address, and phone aligned across every directory and aggregator. AI sweeps for mismatches at scale; we clean the duplicates and stale listings that quietly cost you trust.

07 Reviews & reputation

Signals that rank

Review velocity and ratings are a top map-pack factor. We build a review flow that actually gets used and draft replies a human approves — never fake, never bought.

08 Local landing pages

Pages per place

Genuinely useful city and service pages with the right schema and internal links — multi-location done as an asset, not as doorway-page spam.

What movement looks like

Fewer errors. Faster pages. Higher pins.

Technical and local fixes move faster than content does — you can watch the numbers turn within weeks. Here's the shape of a typical engagement.

Site health score

Crawl errors resolved & vitals passing · 12-week window

W1W4W8W12 41 → 94

Map-pack appearances by keyword group

% of tracked local queries showing you in the top 3 · end of engagement

Core service

"Near me"

Branded

Neighborhood

−82%

Critical crawl errors

1.4s

LCP, down from 4.1s

2.6×

Map-pack appearances

+57%

Calls & direction requests

How the work runs

Audit, fix, hold.

No 90-day "discovery." We find the blockers fast, fix the ones that move the needle, and keep them fixed as your site and listings change. AI does the rote half of each step; a human owns the outcome.

Step 1

Audit & prioritize

AI runs a full technical crawl and a local-presence sweep across every directory. We turn 200+ findings into a short, ranked list of what actually changes rankings — and what's noise.

Step 2

Fix & ship

We clear the blockers, deploy schema, fix vitals, optimize the Business Profile, and reconcile every citation. You get a plain-English changelog — not a 90-tab spreadsheet you'll never open.

Step 3

Monitor & hold

Sites break. Listings drift. Reviews come in. We watch for regressions, keep the profile fresh, and report rankings, vitals, and map-pack share every month so the gains stick.

Where this fits

The base every other lever stands on.

Technical and local SEO is one facet of Search & AI Visibility — the foundation the rest of the discipline builds on. Once engines can read you cleanly and your city can find you, the compounding work pays off faster: SEO rankings climb on a clean base, and AEO answer boxes feed on the same structured data we install here.

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Technical & local questions

Asked, answered.

What's the difference between technical SEO and local SEO?+

Technical SEO makes your site easy for search engines and AI engines to crawl, render, and understand — speed, indexing, schema, architecture. Local SEO makes your business easy to find for nearby buyers — Google Business Profile, citations, reviews, map pack. They're different jobs, but both come down to feeding machines clean, consistent signals, so we run them together.

How long before technical and local fixes show up in rankings?+

Faster than content work. Clearing crawl blockers and fixing Core Web Vitals can move within a few weeks once Google re-crawls. Local — profile optimization, citation cleanup, review velocity — typically shows in the map pack inside 30–60 days. We baseline everything up front so you can see the change honestly.

Do I really need schema markup?+

Yes — increasingly so. Structured data is how you tell engines exactly what a page means instead of making them guess. It earns rich results in Google, and it's a major input for answer boxes and AI citations. It's some of the highest-leverage technical work there is, which is why we install it on every engagement.

We have multiple locations — can you handle that?+

That's where this work pays off most. We manage a Google Business Profile per location, keep NAP consistent across every directory at scale, and build genuinely useful location pages with the right schema and internal links — the asset version of multi-location, not doorway-page spam that gets you penalized.

Is the AI doing the work, or is a person?+

Both, on purpose. AI does the rote half — crawling thousands of URLs, sweeping directories for NAP mismatches, generating schema, flagging vitals regressions. A human specialist owns the judgment: which fixes actually move rankings, how to prioritize, and the reputation and relationship work no model should run unsupervised.

Human judgment. AI horsepower.

Can engines
read you yet?

We'll run a free crawl and local-presence audit — what's blocking your rankings, where your vitals fail, and whether your city can find you on the map. Then we'll show you exactly what to fix first.

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