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Ecommerce growth agency
Traffic is rented; margin is earned. Skitrate is one AI-native team that gets your products found on Google and inside AI answers, buys media that answers to ROAS, fixes the funnel that's leaking conversions, and runs the lifecycle email that turns one order into five. AI does the rote half — feed builds, ad variants, segment splits, reporting — and a human owns your contribution margin.
+0%
Revenue per session, typical lift
0.0x
Blended ROAS at scale
0%
Revenue from owned email & SMS
0
Markup on your ad spend
What growth looks like in e-commerce
Most stores chase one number — top-line sales — and bleed margin doing it. The healthier game is revenue per visit and lifetime value. That means three jobs running at once: get found by the buyer who's shopping (on Google and in AI answers), convert the visit you already paid for, and turn the first order into a repeat one. Run them as separate vendors and they fight; run them as one engine and they compound.
01 Get found
Product and category pages that rank on Google, win the answer box, and get named when a shopper asks ChatGPT or Perplexity "what's the best…". Paid media to fill the rest.
02 Convert the visit
A store that loads fast, a PDP that sells, and a checkout that doesn't leak. We test the path to purchase and fix what costs you carts — not what looks nice in a deck.
03 Earn the repeat
Lifecycle flows and segmented campaigns that turn a one-time buyer into a returning one — so your most profitable revenue comes from the audience you already own, not the ads you keep renting.
Rented reach vs. owned audience
Every dollar of paid media should buy you a customer you can reach again for free. If your store grows ad spend but not its email list, retention, or organic visibility, you're renting the same audience month after month. We build the parts you keep — search rankings, AI citations, and a lifecycle program — alongside the paid that fills the gaps.
The four pillars, tuned for stores
Skitrate is one team across search, demand, build and operations. Here is what each pillar does for an online store — every card links to the service that runs it, so you can scope one play or the whole engine.
01 Search & AI visibility for products
We make category and product pages rank on Google, win featured snippets and the answer box, and get your brand cited when shoppers ask AI engines for recommendations. Clean schema, buyer-intent content, and the technical plumbing that lets a 5,000-SKU catalog actually get indexed.
02 Paid media & conversion
Meta, Google Shopping and TikTok run against ROAS and contribution margin, not vanity reach — with relentless creative testing and clean tracking. Then CRO closes the leak: faster pages, a PDP that sells, and a checkout that converts the visit you already paid for. Flat fee, never a percentage of spend.
03 Lifecycle email & social
Welcome, abandoned-cart, post-purchase and win-back flows that run on autopilot, plus segmented campaigns and organic social that compound. AI drafts the variants and splits the segments; a human owns the brand voice and the offer calendar. This is the revenue line that doesn't reset to zero each month.
04 Feeds, build & automation
Clean product feeds for Shopping and Meta, a storefront that's fast and SEO-ready, and the automations that wire it all together — inventory syncs, dynamic landing pages, automated reporting, and review collection. You own every workflow we build, so the savings keep compounding after we hand it over.
The numbers that actually move
Not a 40-tab analytics dump. One weekly view that answers the only questions that matter: is each visit worth more, is the checkout converting, and is your owned audience carrying revenue?
Revenue per session
Up and to the right
Six months · same traffic, more value
Checkout funnel
From view to paid order
42%
Revenue from owned email & SMS
−27%
Cart abandonment, vs. start
How it runs
01
Audit the store
We read your analytics, feed health, search footprint and email program, then map the fastest path to more revenue per visit — yours to keep, fit or not.
02
Fix the leaks
Before scaling spend, we plug the obvious holes — broken tracking, a slow PDP, a missing abandoned-cart flow — so every new dollar of traffic converts harder.
03
Run the engine
Search, paid, lifecycle and automation run as one loop. AI ships the volume work; a human owns the offer, the brand voice, and the margin on your dashboard.
04
Compound it
Rankings, citations and your email list grow assets you keep. Each month the share of revenue from owned channels rises and your reliance on paid drops.
Receipts, not promises
DTC apparel · full engine
+34%
Revenue per session in two quarters
A paid restructure, a faster PDP, and a four-flow lifecycle program that lifted value per visit without lifting ad spend.
Read the playbook →
DTC skincare brand
−38%
Cost per acquisition in one quarter
Clean tracking, creative testing, and a CRO sprint turned the same media budget into far more first orders.
Read the playbook →
Home goods · search + email
42%
Of revenue now from owned channels
Product SEO plus a segmented email and SMS program that shifted the brand off pure paid dependence.
Read the playbook →
The stack we run your store on
Questions
Shopify is where most of our stores live, so it's where we're fastest — but the engine works on any platform with a clean product feed and decent analytics. If you're on WooCommerce, BigCommerce, or a headless build, we'll audit it the same way. When the storefront itself is the bottleneck, our AI website team can rebuild it.
Never. Paid advertising is a flat monthly management fee, so our incentive is your ROAS and margin — not pushing you to spend more. You see every dollar of spend, every test, and a weekly read on what's working.
That's usually the cheapest win. Before scaling spend we run CRO on the path to purchase — page speed, the PDP, and checkout — and stand up the lifecycle flows in email and SMS. More revenue from the same traffic beats buying more traffic every time.
AI handles the volume work — building product feeds, drafting ad and email variants, splitting segments, and assembling reports — through automations we set up and you own. A human strategist owns the brand voice, the offer calendar, and the margin. That's how a lean team runs the full stack for less than a roster of vendors.
Keep reading
Convert
Turn the traffic you already have into more paid orders.
Explore CRO →
Retain
Lifecycle flows that own the audience you keep renting.
Explore email →
Acquire
Meta, Shopping and TikTok run against ROAS — flat fee.
Explore paid →
Another vertical
Not a store? See the same engine tuned for software.
SaaS playbook →
Free 30-minute store teardown
Send us your store. We'll show you where it's leaking margin, where the easy revenue is hiding, and what to fix first — no pitch, no pressure.
Or email us directly at [email protected]