Media buying that
answers to ROAS.

Never. Percentage-of-spend pricing rewards an agency for spending more of your money, not for performing better. We charge a flat monthly management fee, so we get paid the same whether your budget is $5k or $50k. The only incentive that survives is efficiency — exactly what you'd want. This is the same principle that runs across our Growth & Demand pillar.

As a rule of thumb, paid starts working when there's enough budget to gather statistically meaningful data — typically a few thousand a month per platform. Below that, we'll often recommend starting on a single channel (or pairing paid with lead generation) rather than spreading a thin budget across three platforms where none gets enough fuel to prove out. We'll tell you honestly before you spend.

AI does the rote half: drafting and resizing dozens of creative variants, generating audience and copy permutations, sorting test results, and assembling the weekly report. A human owns the outcome: choosing which angles are worth testing, reading what the data actually means, killing losers, reallocating budget, and being accountable for your ROAS target. You always know which is which — nothing ships without a human signing off.

You do — always. We run everything inside your own ad accounts, pixels and tracking, and the creative we produce is yours to keep. There's no lock-in: engagements are month-to-month, and if you leave you walk away with every asset, every learning and a fully working account. We'd rather earn the next month than trap you in this one.

First live tests run within about ten days of kickoff, once tracking is wired and creative is ready. Early signal — which hooks and audiences are working — shows in the first two to three weeks. The ROAS and cost-per-result improvements compound over the first quarter as the weekly loop trims waste and scales winners. Your roadmap sets explicit checkpoints so you always know if we're ahead or behind.