Your numbers
Total amount spent on the campaign.
Sales revenue attributed to that spend.
Optional · defaults to 30%.
Optional · unlocks CPA.
The ROAS you'd need to clear this net, at your spend & margin.
Your results
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ROAS
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ROI
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Gross profit
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Net after ad spend
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Break-even ROAS
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Max profitable CPA
Orders ≈ —
Where your revenue goes
Of every revenue dollar: ad spend, cost of goods, then what you keep.
To hit your goal
Summary
How to read this
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ROAS questions
There's no universal number — a good ROAS is any ROAS above your break-even ROAS, which depends on your profit margin. At a 30% margin you break even at roughly 3.33×, so anything above that is profit. Lower-margin businesses need a higher ROAS to stay profitable, while high-margin software can be healthy at 2×. Always compare actual ROAS to your own break-even, not to a generic benchmark.
ROAS is revenue divided by ad spend, shown as a multiple like 4×, so it ignores margin and counts top-line return. ROI is profit relative to spend, shown as a percentage, so it reflects what you actually keep. A campaign can show a strong ROAS yet a thin or negative ROI once cost of goods and margin are factored in — which is why this calculator reports both.
Break-even ROAS is 1 divided by your profit margin expressed as a decimal. At a 25% margin that's 1 ÷ 0.25 = 4×, meaning every dollar of ad spend must return four dollars of revenue just to cover costs. Beat that number and you're profitable; fall below it and you're losing money on every sale, even if the campaign looks busy.