SERP snippet generator.

Google truncates titles at roughly 600 pixels — about 50 to 60 characters — and meta descriptions at around 920 pixels, or 150 to 160 characters. Because Google measures pixels, not characters, a title full of wide letters like W and M gets cut sooner than one full of narrow letters like i and l. This tool measures the real pixel width with a canvas, so you can write right up to the edge without getting clipped by an ellipsis.

Google uses your meta description as a suggestion, not a guarantee. When it thinks a passage from your page matches the searcher's query better, it pulls that snippet instead — often for long-tail queries you didn't write the description for. You still want a strong, accurate description because it sets the default shown for your core keywords and shapes click-through. Write it as compelling ad copy, keep it under 160 characters, and include the main keyword naturally.

The title tag is a real, if modest, ranking factor and a major driver of click-through rate, so it carries weight on both fronts. The meta description is not a direct ranking factor, but a compelling one lifts click-through, and higher click-through on a result tends to reinforce its position over time. In short: titles influence rankings directly and indirectly; descriptions influence them indirectly through clicks.