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UTM campaign URL builder.

Build clean, correctly-encoded tracking links in seconds — so every click in your analytics tells you exactly which campaign earned it.

Website URL *

The page you want people to land on. Must start with http:// or https://

Quick presets

Campaign source

utm_source · where it came from

Campaign medium

utm_medium · channel type

Campaign name

utm_campaign · the specific push

Term (optional)

utm_term · paid keyword

Content (optional)

utm_content · A/B variant

Your tracking URL

Enter a valid URL

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Parameters added

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URL length

Parameter breakdown

Fill in the fields to see each tag mapped here.

Tag once, measure forever.

Always set source, medium, and campaign.: Source is the platform (google), medium is the channel type (cpc, email), and campaign names the specific push.
Stay lowercase and consistent.: Analytics treats Email and email as two separate channels — pick one style and stick to it across every link.
Use term and content only when they earn their keep.: Term is for paid keywords; content separates two versions of the same ad or button so you can A/B test.
Spaces and symbols are encoded automatically.: The link you copy is safe to paste anywhere — into an ad platform, an email, or a QR code.

Get the full picture

Want your tracking links — plus a human read on your setup?

Drop your email and we'll send your assembled UTM link plus a short, specific note on the naming conventions and tracking gaps we'd fix first. No deck, no pitch — just the next move.

Or book a free expert review →

UTM questions

Asked, answered.

What is a UTM and why do I need one?+

A UTM is a small tag added to a link's query string — like utm_source and utm_medium — that tells your analytics tool exactly where a click came from. Without them, paid, email, and social traffic all collapse into vague buckets like "direct" or "referral." With them, you can see which campaign, ad, or newsletter actually drove revenue and double down on what works.

Which UTM parameters should I always fill in?+

Source, medium, and campaign are the three that matter most and should be on every link — source is the platform (google, facebook), medium is the channel type (cpc, email, social), and campaign is the specific push (spring-sale). Term and content are optional: use term for paid keywords and content to A/B test two versions of the same ad or button.

Does this UTM builder send my links anywhere?+

No. This tool runs entirely in your browser — there is no backend, no tracking, and no network call. Your URLs and campaign names never leave your device. You can even save the page and use it offline. Build the link, copy it, and paste it wherever you need it.